In many European countries, the political parties are more fluid, and people usually choose their politicians based on the main actions that they promise to take. The political parties of today are different than those that were there 10, 20 or 50 years ago. They come and go and represent different changes. I still find that problematic, as they still come with packages of choices (we will make all pre-schools free and move cash from military to healthcare, but we will ban weed and leave the EU). The US is just a much more extreme version of that, as there are only 2 parties that everyone for some reason considers and all issues are divided between those two.
I strongly believe that you're supposed to be voting on how you would like each issue to be handled individually, one by one. MAYBE also for the people that you believe are the most competent to make the appropriate legislation. If you pretend to agree with 100% of the opinions of a large group that is asking you for your vote, and undersign all of the decisions that they will make on your behalf, then you shouldn't even be allowed to vote, as it's unlikely that you actually formed your own opinions on your own, and it's akin to giving someone permission to do whatever they want. It's like picking the car salesman instead of picking the car you want, you know?
I think part of the reason why we have horrible governments and democracy isn't exactly working out the way it's supposed to, is because you have to vote for pre-defined groups and people, and not for future paths and how YOU want things to be.
That's why the US Left flicks their beans to the thought of "first female president." The rest of the world looks at it and wonders why it's such a big deal but identity politics plays a big role in it. The 2016 election has been broken down by sex, race, social class, education, etc. And each faction is pitted against the other and berated for voting the way they did.
The rest of the world, especially Europe, seems to be fine voting strictly on policy and not gender or race. Or at least not as big of a deal as the US makes their candidates out to be. Being a member of an "oppressed" group is a good thing, if not to amass brownie points to redeem for sympathy. As great as my upbringing is and as privileged as I am, I can always shut a white person up by playing the race card for being brown. A white woman, like Tomi Lahren, can end a discussion with me by pulling the gender card. That's what politics has become in the US, and maybe even the UK. But East of the UK, it seems people vote with interests in mind and not just to make history by electing a black man, a white woman, or the "first openly trans" person.
Trump's SCOTUS nominee is due today. Be prepared for both sides to get butthurt over the pick and predict doom for the US and the rest of the world. You'll see even more SJW posts bemoaning straight white men, or just white people in general. Because of a SCOTUS pick.
That being said, if Trump picks one of the two female finalists for it, prepare to see the Left's misogyny because one or both of those female candidates are Republican. Leftist males will gladly use misogynistic language, thinking that because she's a Republican, she deserves the misogyny. Leftist women, too.
Otherwise, to Woodie's original point, yes, in the US the conservative women tend to focus on their appearance over their views and policies. See: Sarah Palin. And Lahren, as you mentioned.
I view anti-feminist women the same as I view male feminists. Wolves in sheeps clothing trying to score brownie points with a certain crowd. Or money. There's always money involved.