So to battle the misconception that music is a free commodity online... He's instead giving away his music for free with magazines?
He's moved from one beast to another. The only difference is this new beast pays him upfront.
Obviously. But he's been a professional recording artist since 1977 who is one of the biggest selling artists of all time. Clearly - if there are different means of distributing your music where the end result is that the consumer gets it for free - you're going to choose the one that's gonna pay you the most. Most people don't have that option - but there's an unlimited amount of options to explore these days. Everybody has the ability to be creative. No major artist had done a deal like Prince in 2004, giving away his Musicology album to people who attended the Musicology Tour, which was the highest grossing tour of ANY artist that year.
No major artist had done a deal like the deal in 2007 when he gave his album "Planet Earth" away with the Daily Mail newspaper in England, in tandem with giving the album away with every ticket sold during his 21 nights sold out at the O2, a 25k capacity venue. So the Daily Mail has a circulation of about 2.5 million readers who also know he's doing a tour and get the album for free. 25k people x 21 nights of shows = That's an extra 525,000 people who have the album.
This time around he's done deals with magazines in different countries - UK, France, Belgium, Germany. Big newspapers and magazines like Rolling Stone. And he's playing shows as well so the concert goers get the album too.
He's been original and creative with his methods. So has Trent Reznor of Nine Inch Nails who alongside Prince has been the most successful with different distribution models - the NIN album "Ghosts I-IV" was a great example of variable pricing...this is from Wikipedia, because I couldn't be bothered to retype it lol
Ghosts I–IV was released online on March 2, 2008, on the official Nine Inch Nails website in a number of different formats at various price points.[6] The only prior advertisement or notice of the release was a post by Reznor two weeks prior on the site saying "2 weeks!"[17] Ghosts was the first album released by Reznor's independent label The Null Corporation. Retail copies of the album were distributed by RED Distribution on April 8 on CD and vinyl formats, and May 1 for the "Deluxe" and "Ultra-Deluxe" editions.[4][18][19] The smallest Ghosts package contains the first nine tracks, available for free online from either the official Nine Inch Nails website or officially from various BitTorrent trackers, including The Pirate Bay.[20] The entire album was also made available for download directly from the band for US$5. Physical copies of the album were available for pre-sale online, with immediate access to the digital version. A two-disc version includes two audio CDs and a 16-page booklet for $10. A "Deluxe Edition" is available for $75 and includes two audio CDs, a data-DVD containing multitrack files of the album, a Blu-ray Disc with the album in high-definition stereo and accompanying slide show, and a 48-page hardcover book with photographs. A $300 "Ultra-Deluxe Limited Edition" included everything in the "Deluxe" edition, as well as a 4-LP 180 gram vinyl set in a fabric slipcase, and two exclusive limited edition Giclée prints, unique to each copy. These were limited to 2,500 pieces, each copy numbered and signed by Trent Reznor.[18][4] Reznor described the limited edition release as "the most luxurious physical package we've ever created."[3] Finally, the album was also released on 4-LP 130 gram vinyl, set in a double gate fold package, for $39.[21]
The $300 Ultra Deluxe set, limited to 2500 copies, sold out in 3 days. The shipping was something like 6-8 weeks for these editions, so they weren't even manufactured until all the money had been collected. So Trent made $750k in advance for a product that didn't even exist yet. That's incredible. Again, he's a major artist who's in a position to do that, but my point is that every artists, no matter the stature has the ability to be creative in order to monetize their art. If you're lazy and don't bother, you're only hurting your own bank balance.
Oh Carmi, for the record you have no idea what you are talking about. Prince never shut down any fan site. The site that shut down was Housequake. The owner shut it down voluntarily. Sure, Prince was being difficult with them, but it was still THEIR decision. Plus, some of the guys that were admins and mods there restarted a new site now - MoQuake which is a continuation of the vibe and community that existed on the previous site. So it's a complete misrepresentation of the truth to say that he shut down the site.