ApacalypseNow said:
better dayz and uteot had good promotion, even still i rise did. i gotta feeling their gonna suceed again.
i agree... IF YOU'RE ON CRACK.
still i rise had sub-par promotion, and only one song shipped to radio (which was never really played). uteot came out of nowhere, and the lead video came far too late to act as a beneficial promotional tool. the letter video was never picked upon in the american market. better dayz had one video, and one song that received any airplay, albeit not much.
the problem is that most artists create a buzz with a lead video that is pushed three weeks before the album is scheduled to drop, while amaru too often drops the album with little public awareness and then struggles to do a video release asap. putting the cart before the horse isn't a good thing.