Wait, what?
Almost every article on the first page is written by a different person. I read the pick up artist one and the craigslist one. The tone of the article is very sort of "blog contemporary". I made that up. You know it when you read it, like most Gizmodo articles, there's jokes here and there, some hit some miss. My main gripe is that all the experiments don't necessarily go well so you're not guaranteed an entertaining story. The pick up artist one was a let down, not cause of the writing, but because of it failing.