thaFormula.com - How did the Beat getting rid of Theo and Julio G's West Side Radio affect West Coast hip hop?
DJ Quik - I think that if we couldn't get supported in our own backyard, if we were losing our biggest outlet, then it was only a matter of time before the rest of the world started to not take notice anymore. We lost some real big sponsors and if you remember it started the demise of popularity. There were only certain people that could still hold on. But I will tell you this and this is my honest opinion. I think West Coast Rap died a few years ago because Biggie and Pac died on the West Coast. That's it and it's real hard to shake that stigma. It's real hard to shake that whole memory. People will never lose that. It's like a visual tattoo embedded in the eyeballs and in the fucking minds of all of the people that still get a lump in they throat when they hear a Biggie record or a 2Pac record.