A matter of marketing, advertising and direction.

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Ok, so I have also listened to the album. Now, I don't want to create yet another thread about the album, however I have been thinking and would like to write down a few thoughts.

You see, it is easy for us fans to say 'Why did they do this, they should have never...why didn't they do this..." and so on.

The problem it seems is a lack of information, communication and direction from the people at Amaru.

You see, I believe the reason we have disliked the two previous albums in-particular, is not becasue of the content, but because they have tried to pass them off as Tupac Shakur / 2Pac albums. They have been advertised as new official albums.

But, prior to the release of LTTG, if Amaru said that they were working on a tribute type project where todays artists (producers and rappers) would have the oppurtunity to contribute to 2Pac tracks, I believe that many people would respect them telling the truth, and also respect them for attempting and advertising the fact that they were trying something different.

Furthermore, if they were just straight-forward and admitted that many of the tracks which would be featured on these albums would be previusly used, duplicated, incomplete or sub-par 2Pac vocals, they would gain alot more respect. Because, people would suggest they are at least attempting to make the most out of vocals which would otherwise (for the average listener) have remained unheard, or would have been unused.

However, instead they underestimated the knowledge of the fans and marketed the albums as official 2pac releases. Which made people ask questions about the artists featured and the production used.

If Amaru marketed and released the last two albums as a volume one and two of a tribute or official mixtape project type set, they would have made it alot easier for themselves. Not only that, peopel in the industry would most likely start approaching them as opposed to the other way round.

Lets face it, there are a bunch of respected radio DJ's and Producers who would have helped to promote and work on a 2Pac project, if it was openly regarded as a 'collabertive project.' Instead many steer clear because it comes across as abit 'taboo.'

Now of course, they would have gained even more respect if they also mentioned that they were (seperately to a project album)working on an official 2Pac album, in the same vein as RUSD, UTEOT and BD. And admitted that this album would feaure less guest appearences (and only relevenat appearences, ie. Outlawz, Syke, Mopreme), and have higher production values which are not targeted at todays charts and average hip-hop listener.

I hope that makes some sense. It's jsut my thoughts on how they could have made the situations surrounding the last two albums more positive for the fans, the industry and more importantly 2Pac.

Peace.
 
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